Tracking Codes o Trackers
A tracking code is a piece of JavaScript that collects data and sends it from a website to an online service or external platform. It is automatically generated for each web property. You need to copy and paste it from your account on to your web pages for it to work. Tracking codes are only used to collect data from websites.
Conversion
A conversion is an action that a customer carries out that adds value to your business, such as purchasing an item, downloading an application, visiting a website, filling out a form or signing a contract. Actions, both online and offline, are called "conversions" because when the client clicks on something which adds value, it converts that action into a business operation.
Others
There are many platforms (Google, Facebook, Twitter, Pinterest, etc.) on the Internet that allow you to track information, identify campaigns, define specific goals, etc. In LogiCommerce you can insert codes from any platform thanks to its Free Mode.